Aveda is the leading high-performance, plant-based hair and skin care brand, trusted by millions of guests and thousands of artists and salons around the world. Founded by Horst Rechelbacher in 1978, and based on the traditional Indian holistic system of medicine, our promise is to care for the whole you, connecting beauty, well-being and sustainability.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

AVEDA The art and science of pure flower and plant essences

Our powerful products are rooted in nature and inspired by the bold self-expression of art and style from around the globe. We work to make a difference in the world by using recycled packaging, responsible sourcing and manufacturing, and raising money for clean water during Earth Month.


Cherry Almond Softening Shampoo and Conditioner
Silicone-free, vegan and 98% naturally derived (From plants, non-petroleum minerals or water) shampoo and conditioner that infuse hair with a sweet and juicy aroma and leave it with touchable softness, weightless bounce and shine.

Invati Advanced™ System
An innovative 98% naturally derived system that reduces hair loss by 53% and instantly thickens hair when applied once daily.

Damage Remedy Daily Hair Repair
98% naturally derived* leave-in treatment, formulated with quinoa protein, that instantly repairs and protects hair from heat styling, reducing breakage by 90% in 1 week.

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