TEST YOUR HAIR FOR DAMAGE
GET EXPERT ADVICE ON WHAT TO DO IF IT IS
Let’s face it, damaged hair is difficult to avoid – from heat styling to bleaching, it doesn’t take a lot for our hair to be crying out for some TLC. That’s why we’ve created this go-to guide for damaged hair – full of expert advice on how to help reduce and protect against damage to help you achieve healthy-looking hair.
DRY vs DAMAGED
Not sure if your hair is dry, damaged or both? While some signs of damage are obvious (think split ends, breakage, dullness), there’s also a simple test you can do. Michael Lendon, Aveda’s Creative Director explains: “Pluck one strand of wet hair from your head and gently pull the hair at either end, if the hair stretches by about one third before returning to its original length then you know that your hair is healthy. If your strand of hair doesn’t stretch or stretches a small amount before breaking then you know that your hair is damaged and lacking protein. Should your hair stretch but not return it is likely to be more dry than damaged.”
HIT THE PROTEIN
We’re not talking muscles here… Hair is mostly made of protein, making it important for good hair health. That’s why quinoa is the star ingredient in our damage remedy™ range – as it’s revered for its high protein properties. damage remedy™ restructuring shampoo helps protect against environmental damage by gently washing away pollutants; damage remedy™ restructuring conditioner helps reduce breakage by detangling making hair feel strong; and damage remedy™ split end repair visibly repairs split ends until your next wash. More on the rest of the range below!
A DAILY DOSE
Even with the best intentions in the world, some of us just can’t put the curling tongs and hair straighteners down… which is one of the reasons damage remedy™ daily hair repair is one of our best sellers; the leave-in treatment helps protect against damage from heat styling.
THE WEEKLY TREAT
Treat your hair the same way you treat your skin – so if you’re using a face mask, why not use a hair mask too? Leave damage remedy™ intensive restructuring treatment on for up to 5 minutes to help to help hair feel stronger and to seal in moisture, restoring a healthy-looking shine.
JUST KEEP TRIMMING
Don’t fear a trim! Once you’ve found a hairdresser you trust, book in for regular trims – we recommend every four to six weeks to help prevent split ends. A few other things you can do? Let your hair air dry whenever possible – much easier during warmer climes. Which brings us nicely onto sun protection – summer-proof your hair with sun care protective hair veil, our water-resistant UV defense mist.
Protect and strengthen your hair with Aveda Damage Remedy Daily Hair Repair, a leave-in treatment that instantly repairs and protects against heat styling. 98% naturally derived, the protective treatment shields hair against thermal styling (up to 232°C/450°F) while improving the integrity of hair’s surface.
ASK AN EXPERT
We offer a free Hair & Scalp Check service in store. During this, you’ll receive a porosity and elasticity test, alongside a professional analysis. Our expert will then address any concerns, providing you with personalised advice and recommendations based on the results.
Treat Exclusive AVEDA Hair & Beauty | St Davids | 37 High Street | Battle | TN33 0EA
Sam is a founding member of Treat Hair & Beauty. Her many years of experience and creativity gained working in London in the fashion industry have made her a specialist in everything hair with a huge client following